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In the coming weeks I will need to provide a subject for my executive MBA final paper.
I’ve got a big hesitation -Would I chose outsourcing or Digital marketing
If outsourcing, I would like to tackle the different possibilities, what it can be used for, use cases and make a recommendation how this should be handled in order to optimize business benefits
Digital marketing is a term that means a lot or nothing, so first should clarify what it is, how this can enable business benefits and how to leverage it.
I like both and I’m sure this will provide me the opportunity to learn, but I need to make a choice, so comments are welcome.